Logos that still work at 16 pixels and on a billboard.
We design the mark, the wordmark and the rules for using them, then test every one on a favicon, a stamp and a shopfront before it reaches you.
Every logo we make goes through this bench first.
Drag the size down to a browser tab, switch it to one colour, flip it onto a dark background, squint at it. If the shape stops reading, we go back and redraw it. Here is a sample mark under the same tests.
- arvo Browser tab, 16 px
- App icon
- Social profile
- Rubber stamp, one colour
Twelve ideas go in. One logo comes out.
We sketch twelve rough routes from different angles: type-led, symbol-led, abstract and literal. You mark what feels right and what feels wrong, and tell us why.
The weak ideas are dropped. Four are rebuilt on a proper grid and checked at small size and in one colour. You pick the one you want to carry forward.
Curves, spacing and colour are tuned by hand, and the logo is set in its lockups. When you sign off the final artwork, we build the files.
What you get is a working kit, not a single image.
This is a sample identity for a made-up studio called Arvo, laid out the way your brand sheet will be. Every tile below is something you can hand to a printer, a developer or a new hire.
- Night#150A3A
- Arch blue#102CBA
- Magenta#B51BB5
- Ember#F0A400
- Glass#43D2E0
- arvo-logo.svgScales to any size
- arvo-logo.pngFor slides and social
- arvo-logo.pdfFor print
- favicon.icoFor the browser tab
- brand-guide.pdfRules for using it all
reading text in regular.
Nisha RaoFounder, arvo
Questions people ask before we start.
Something not covered here? Write to info@madds.io and a designer will reply.
How long does a logo project take?
Most projects run two to four weeks from the first brief to final files. The biggest factor is how quickly feedback comes back between rounds.
What do you need from me to begin?
A short brief: what your business does, who it serves, a few brands you like and dislike, and where the logo will appear first, such as a shopfront, packaging or an app.
Can you refresh the logo I already have?
Yes. If the idea behind it is still right, we redraw it cleanly, fix the spacing and colour, and build the missing versions. If it is holding you back, we say so and start fresh.
Which files will I receive?
Vector files (SVG and PDF), PNGs, a favicon, and full-colour, one-colour and reversed versions of each lockup, plus a short guide on how to use them.
Do I own the final logo?
Yes. Once the project is paid for, the final artwork and its usage rights are yours.
Will it work in print as well as on screen?
It is built for both. We check it as a small digital icon, on a printed card and as a single-colour stamp before you see the final version.