01 · research.fig
UX Research & Strategy
User interviews, journey mapping, heuristic audits and persona work that turn assumptions into evidence before a single pixel is drawn.
Specialisation · Design and Branding
We shape digital products around real human behaviour — research-led journeys, interfaces tested on real users, and design systems that keep every screen consistent as you grow.
Screens shipped
Avg. lift in task success
Usability test score
Industries designed for
What we design
Every engagement draws on the full toolkit — from the first interview to the final handoff file. Select any artboard to see what lives inside it.
User interviews, journey mapping, heuristic audits and persona work that turn assumptions into evidence before a single pixel is drawn.
Flows, states and micro-interactions designed so every tap has an obvious outcome — and every animation earns its milliseconds.
Visual language with intent: typography scales, colour with contrast built in, layouts that guide the eye to what matters — polished on every breakpoint.
Tokens, components and documentation that keep product, marketing and engineering speaking one visual language — at any scale.
Clickable, realistic prototypes that let stakeholders feel the product early — and give developers an unambiguous blueprint.
Moderated tests, analytics reviews and structured iteration loops — we measure, refine and measure again until the friction is gone.
How we work
Diverge wide, converge hard — twice. Tap a stage to see what happens inside it.
We start with people, not pixels — interviews, analytics and stakeholder sessions to understand the real problem behind the brief.
From sketch to screen
Same flow, two states of the craft. Pull the handle — or use your arrow keys.
The toolkit
We work in the tools your team already knows — and hand over clean, organised source files at the end.
Ready when you are
Tell us about your product, your users and your goals — we'll come back with a design plan, a timeline and a fixed scope.